Health Club Membership Sales Gone Wrong So I was relaxing after my work out today, enjoying a shake at the counter of my local gym and watching some football. I noticed a guy and his son in my peripherals talking … Continue reading
Commenting and Forum Rules
Ok guys so as our blog has gained in popularity we need to address forum rules this week. First and foremost you may have noticed less spammy comments on my posts of late. We now have software to zap this … Continue reading
What’s a Gym to Do? Direct Response Marketing Or Long Term Brand Building?
Today we are going to discuss direct response advertising versus long term brand advertising. When building a health club brand both are essential for your long term dominance. Striking a good balance is what I believe most clubs struggle with. … Continue reading
Health Club Complimentary Personal Training Programs
Complimentary Personal Training Programs for health clubs, fitness centers, gyms, and fitness clubs. Today we are going to discuss complimentary personal training programs for your new members. Over the years we have seen many different levels of service health clubs provide for … Continue reading
